How to cultivate a successful omnichannel strategy
In today's fast-paced digital world delivering relevant, valuable content that resonates with your target audience is more important than ever. With customers seeking healthcare information and services through multiple channels, adopting a strong holistic approach to content creation and distribution that aligns with customer’s preferences and needs is crucial if pharma marketers are to optimise engagement strategies.
But with multiple platforms available to connect with HCPs, how can pharma marketers ensure that their content reaches the right person, in the right place, and at the right time?
Join pharmaphorum on Tuesday 30th May at 08:30 ET / 13.30 BST / 14:30 CET for a webinar developed in association with Viseven, as industry experts provide valuable insights on how to develop an effective omnichannel content strategy that drives engagement. Learn how to create customer-centred content that addresses their pain points and how to use different channels to distribute that content effectively.
In this webinar, you will learn:
- Current approaches in pharma marketing
- How modular content plays a role in implementing omnichannel
- Strategies to ensure consistency across all channels, including email, websites, and social media
- Tips for measuring the success of your omnichannel content strategy
By the end of this webinar, viewers will leave with the knowledge and tools needed to create an effective omnichannel content strategy that drives engagement with HCPs and helps achieve marketing goals.
Register now to learn from industry experts and take your omnichannel content strategy to the next level.
About the panel
Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries.
As a digital marketing professional with over ten years of expertise, Andreychuk has contributed to developing advanced digital solutions and software for clients in more than 70 global markets. As part of her job as the CEO at Viseven, a global MarTech provider, she is bringing marketing interactions in pharma to the next level by introducing new methods to more companies.
Pavel Klymenko is the head of omnichannel excellence at Viseven. He has 22+ years of experience in Digital Marketing from Industry and Agency sides, with more than 20 successful omnichannel projects from global Pharma and Life Sciences clients.
Sebastian Motta is digital innovation manager at SIFI
Jonah Comstock, editor-in-chief at pharmaphorum (moderator), is a veteran digital health journalist. An early hire at MobiHealthNews, he most recently led editorial efforts at HIMSS Media.
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